NEWS RELEASE


Fogo de Chão Reaches 50 Restaurant Milestone

Internationally Renowned Brazilian Steakhouse Opens New Locations in Troy, Michigan and Jacksonville, Florida

DALLAS, Nov. 20, 2017 (GLOBE NEWSWIRE) -- Leading Brazilian steakhouse Fogo de Chão today announced that it has expanded its U.S. restaurant base by opening its first Michigan location in Troy, and its third Florida location in Jacksonville. The two openings mark the 49th and 50th locations, worldwide, for the international restaurant brand.

“I’m incredibly pleased by our steady growth in the U.S. market. This is a testament to the power of our unique concept, our award-winning experience, strong value proposition and rich Brazilian heritage,” said Larry Johnson, Chief Executive Officer of Fogo de Chão. “These attributes are the cornerstone of every Fogo location, showing that high quality hospitality coupled with thoughtful innovation, appeals to both new and loyal guests all around the world.”

The Troy restaurant, located at 301 Big Beaver Road, is now open and part of the Big Beaver Corridor which features an array of shopping, restaurants and hotels that serve both the residential and corporate office spaces that anchor the area.

The Jacksonville restaurant is now open at the booming Town Center Area at 4784 Town Center Parkway, and is surrounded by some of the city’s best entertainment, shopping and dining.

Each restaurant features a ten foot tall bas relief rendition of O Laçador, a famous statue constructed in 1958 in Porto Alegre, Brazil, the home of the original Fogo de Chão. The statue pays homage to an influential leader of the gaucho culture named Paixão Côrtes. Additionally, there is a large glass viewing area of the kitchen showcasing the open-fire grill and allowing guests a view of Fogo’s gaucho chefs roasting high-quality cuts of meat in the centuries-old Brazilian tradition of churrasco. Both restaurants also have excellent group and private dining options. 

Like all Fogo de Chão restaurants, the new locations give guests a unique experience called espeto corrido, or continuous tableside service. The menu is anchored in a variety of fire-roasted meats expertly prepared and carved tableside by gaucho chefs. Guest favorites include a new Cowboy bone-in Ribeye, double-cut Lamb Chops, and house-specialty Picanha, the most prized Brazilian steak. In addition to the full churrasco experience, the restaurants offer many ways for guests to enjoy Fogo at a variety of prices and portion sizes including weekday lunch starting at $15, weekend Brazilian brunch, Bar Fogo as well as seafood and vegetarian options.

About Fogo de Chão
Fogo de Chão (fogo-dee-shown) is a leading Brazilian steakhouse, or churrascaria,  specializing in the centuries-old Southern Brazilian cooking technique of churrasco – the art of roasting high-quality cuts of meats over open flame, all of which are carved tableside by Brazilian-trained gaucho chefs. Founded in Southern Brazil in 1979, there are currently 50 locations throughout Brazil, the United States, Mexico, and the Middle East.

Fogo’s distinctive and authentic Brazilian dining experience begins with the seasonal Market Table and Feijoada Bar, which includes seasonal salads, soup, fresh vegetables, imported charcuterie and more. The restaurant features a variety of simply seasoned meats that are fire-roasted by gaucho chefs, plus seafood, desserts, signature cocktails and an award-winning wine list. In addition to the full churrasco experience, Fogo offers its guests multiple ways to enjoy the experience at varying price points, including weekday lunch starting at $15, weekend Brazilian Brunch and a newly enhanced Bar Fogo menu that features smaller, sharable plates, Brazilian-inspired cocktails and happy hour.

For an inside look into the history and heritage of the gaucho culture, watch the NBC 2016 Olympic Games vignette “The Gaucho Way” or visit Fogo.com, Facebook, Twitter and Instagram.

Kate Kent
+1-203-682-8276
Kate.OttavioKent@icrinc.com